• KPMG ESG Healthcheck
  The KPMG ESG Healthcheck promoted KPMG’s ESG Strategy services by inviting potential clients to assess their ESG fitness via a self-scan questionnaire. The campaign generated around 300 new business leads, providing KPMG’s sales team with valuable insights into each lead’s existing ESG strengths and weaknesses.

• KPMG Account-based Marketing
  I planned, led and created content for a campaign to showcase KPMG’s ESG Advisory capabilities to priority clients. The content was designed to speak directly to the specific ESG challenges faced by each client.

“From the conception of the project which was fantastically ingenious, through to the well-written and insightful content, Mark led with smooth confidence.”

James Curry, Chief of Staff, KPMG ESG Advisory

• KPMG COP21 Campaign
  This worldwide campaign gave KPMG a voice and profile at the historic COP21 UN Climate Conference that resulted in the Paris Agreement on Climate Change in 2015.

  The Accountant and International Accounting Bulletin named this campaign “Communication Campaign of the Year” saying: “KPMG tackled with an impressive communications campaign the biggest challenge that humanity is facing.”